OUR BRANDS
Quality brands for a happy and healthy best friend.

TRUGOLD
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HALO
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TRUDOG
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Most Recent Press Releases
Aug 4, 2020: Better Choice Company Publishes New Investor Presentation
July 23, 2020: Better Choice Company Provides Business Update
July 20, 2020: Better Choice Company Announces New $7.5 Million Revolving Credit Facility with Citizens Bank at L+250 Interest Rate
Investment Highlights
- Halo is a 30-year-old, premium, natural pet food brand based in Tampa, FL that is uniquely differentiated from its competitors
- History of top line growth driven by continued premiumization of the pet food industry
- Flexible and scalable outsourced manufacturing model with capacity to grow or insource
- E-Commerce is the Company’s largest and fastest growing channel
- 2019A Net Revenue of $32.6 million

Why Better Choice?
At the foundation of Better Choice Company is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Better Choice Company is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. We position our brands to benefit from mainstream trends of growing pet humanization and consumer focus on health and wellness.
Data-driven Marketing
Infrastructure and Technology
Better Choice Company’s vertical integration and operational proficiency allows a streamlined and scalable distribution chain. Our data driven multi-channel marketing platform focuses on profitability and maximizing return on investment for both new customer acquisition and retention.
PortfolioOUR FOCUS
Better Choice Company strives to lead the industry shift towards products that create longer, better lives for our furry companions.

Operational Expertise
Professional management team with deep operational know-how of manufacturing, sales, distribution and finance.

Company Infrastructure
Strong DTC distribution capabilities, retail relationships and our technology platform allows cost-effective growth into of new and existing products into the marketplace.

Dogs With Brands
Existing customer, subscriber and marketing channels create an unparalleled distribution platform across all SKUs.
A Suite of Health and Wellness Brands
The Better Choice Company product portfolio addresses a wide range of pet health and wellness needs. These include freeze-dried raw foods, all natural treats, supplements for nutritional intake, oral care products, and hemp-derived chews and oils for health maintenance. Better Choice Company ensures that pets are living their best life… now.
The Better Choice Company brands are highly-acclaimed and profitable, with a track record of success.

NEWS ROOM
Better Choice Company to Host First Quarter 2020 Financial Results
NEW YORK, June 18, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better Choice”),
Read MoreBetter Choice Company Partners with iHeartMedia to Support Animal Shelters
NEW YORK, June 16, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better Choice”)
Read MoreBetter Choice Company Receives 15 Product Import Registrations from the
NEW YORK , June 09, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better
Read MoreBetter Choice Company Reports Full Year 2019 Financial Results and
NEW YORK, May 07, 2020 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the
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