Welcome

BETTER CHOICE
COMPANY

BETTER health and wellness CHOICES for pets and people.

OUR BRANDS

Quality brands for a happy and healthy best friend.

TRUGOLD

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HALO

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TRUDOG

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523

Outlets

109875

Satisfied Customers

423

Awards Won

985

Investment Related Point?

Why Better Choice?

At the foundation of Better Choice Company is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Better Choice Company is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. We position our brands to benefit from mainstream trends of growing pet humanization and consumer focus on health and wellness.

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Data-driven Marketing

Infrastructure and Technology

Better Choice Company’s vertical integration and operational proficiency allows a streamlined and scalable distribution chain. Our data driven multi-channel marketing platform focuses on profitability and maximizing return on investment for both new customer acquisition and retention.

Portfolio

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OUR FOCUS