Welcome

BETTER CHOICE
COMPANY

BETTER health and wellness CHOICES for pets and people.

OUR BRANDS

Quality brands for a happy and healthy best friend.

TRUGOLD

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HALO

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TRUDOG

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Most Recent Press Releases

Aug 4, 2020: Better Choice Company Publishes New Investor Presentation

July 23, 2020: Better Choice Company Provides Business Update

July 20, 2020: Better Choice Company Announces New $7.5 Million Revolving Credit Facility with Citizens Bank at L+250 Interest Rate

Investment Highlights

  • Halo is a 30-year-old, premium, natural pet food brand based in Tampa, FL that is uniquely differentiated from its competitors
  • History of top line growth driven by continued premiumization of the pet food industry
  • Flexible and scalable outsourced manufacturing model with capacity to grow or insource
  • E-Commerce is the Company’s largest and fastest growing channel
  • 2019A Net Revenue of $32.6 million

Why Better Choice?

At the foundation of Better Choice Company is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Better Choice Company is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. We position our brands to benefit from mainstream trends of growing pet humanization and consumer focus on health and wellness.

Uses natural whole meat and no rendered meat meal.
Highly digestible due to use of real whole protein.

Data-driven Marketing

Infrastructure and Technology

Better Choice Company’s vertical integration and operational proficiency allows a streamlined and scalable distribution chain. Our data driven multi-channel marketing platform focuses on profitability and maximizing return on investment for both new customer acquisition and retention.

Portfolio

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OUR FOCUS

Better Choice Company strives to lead the industry shift towards products that create longer, better lives for our furry companions.

Operational Expertise

Professional management team with deep operational know-how of manufacturing, sales, distribution and finance.

Company Infrastructure

Strong DTC distribution capabilities, retail relationships and our technology platform allows cost-effective growth into of new and existing products into the marketplace.

Dogs With Brands

Existing customer, subscriber and marketing channels create an unparalleled distribution platform across all SKUs.

A Suite of Health and Wellness Brands

The Better Choice Company product portfolio addresses a wide range of pet health and wellness needs. These include freeze-dried raw foods, all natural treats, supplements for nutritional intake, oral care products, and hemp-derived chews and oils for health maintenance.  Better Choice Company ensures that pets are living their best life… now.

The Better Choice Company brands are highly-acclaimed and profitable, with a track record of success.

OUR TEAM

Meet Our Developer

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NICOLAS PORAN
Founder
STIVEN SMITH
Developer
LITON SARKAR
Web Developer
ANGEL ZARA
Advisor

NEWS ROOM

Better Choice Company to Host First Quarter 2020 Financial Results

NEW YORK, June 18, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better Choice”),

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Better Choice Company Partners with iHeartMedia to Support Animal Shelters

NEW YORK, June 16, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better Choice”)

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Better Choice Company Receives 15 Product Import Registrations from the

NEW YORK , June 09, 2020 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQB: BTTR) (“Better

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Better Choice Company Reports Full Year 2019 Financial Results and

NEW YORK, May 07, 2020 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (OTCQB: BTTR) (the

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